In the last months a lot of companies and organisations have started to create Facebook fan pages. But from my perspective most of them do not use the potential of the huge range of applications, which can help to make the pages a lot more interesting and to engage with the fans of the page.
I have to admit, it can take a lot of time to figure which applications are useful and how to install and adjust them. I spoke to a lot of people from different companies who told me that they wanted to spice up their pages, but they just couldn’t find the way to do it.
This is why I created this step by step guide for creating Facebook fan pages. It is supposed to be sort of a reference book how to enhance your Facebook presence.
There are tons of applications on Facebook from which I selected a few which proved to be useful. Although the guide is 153 pages long, it is still not exhaustive.
These are the topics:
- Login, Create & Publish Page
- Profile Picture & Page Description
- Add Photos
- Page Favourites
- Vanity URLs
- Custom Tabs with Text & Images
- Video App
- Youtube Player
- Youtube Video Box
- Twitter for Pages
- Integration RSS / Blog
- Create a simple App
When I was at a meeting of the European Travel Commission in Riga, I saw that also non-germanspeaking people struggle with Facebook. So I decided to create the guide in English.
If you want to have a PDF version of this guide, just send me an email!